Return Rate [return_rate] Field for Product Feed

Recommended for Performance Monitoring and Product Quality Insights in ChatGPT

The return_rate attribute provides a percentage value representing how many sold products are returned by customers.
It helps ChatGPT and partner systems evaluate product reliability, satisfaction, and overall fulfillment performance across your catalog.

When to use

Use this field to share a quantitative return rate based on your store’s internal metrics or historical performance data.
It provides valuable insights for ranking, product optimization, and customer trust.

• [return_rate] should:
  • Reflect a valid percentage (0–100%).
  • Be calculated consistently across your feed.
  • Be updated regularly (e.g., monthly) to reflect recent return trends.
  • Represent total returns over total sales for a given product or category.

Format

• Type: Number (percentage)
• Accepted range: 0–100
• Unit: Percent (%)
• Repeated field: No
• Schema.org property: Product.returnPolicy (analytical equivalent)

Examples:

Recommended usage

Note: While not mandatory, providing this field helps improve analytics, product ranking, and transparency.

• Use a numerical percentage value (0–100).
• Keep the format consistent (include %).
• Base the percentage on accurate sales/returns data.
• Don’t use descriptive text (“low”, “medium”, “high”).
• Don’t round excessively — 1 or 2 decimals max (e.g., 2.5%).

SEO / AI Tip

Adding a return_rate helps ChatGPT assess product reliability and recommend listings with lower return rates more confidently.
It can also serve as a valuable benchmark for internal performance optimization and user trust signals.

Official Source: ChatGPT Product Feed Specs