Optional for all products
The return_policy_label attribute lets you assign a specific, non-default return policy to a product or group of products.
If omitted, Google applies your default return policy as set in Merchant Center.
When to use
- When certain products have a different return policy than your default (e.g., electronics with 14-day returns).
- For seasonal return windows or special categories.
- To help customers understand product-specific return conditions before purchase.
Format
- Type: Unicode characters (ASCII recommended)
- Limit: Up to 100 characters
- Repeated field: No
Formatting examples:
| File format | Example value |
|---|---|
| Text feed | my_label |
| XML feed | <g:return_policy_label>my_label</g:return_policy_label> |
| Content API | "customAttributes": [{"name": "return_policy_label", "value": "my_return_policy_label"}] |
Minimum requirements
- Use only if the product has a non-standard return policy.
- Use UTF-8 encoding to avoid invalid Unicode characters.
- Avoid control, function, private area, surrogate pairs, and unassigned code points.
- Don’t exceed the 100-character limit.
Products with invalid labels or characters may be disapproved.
SEO Tip
Google will prioritize products with clear return policies, it can also improve conversion rates.
Products with favorable or extended return windows may see increased trust and higher CTR.
Official Source: https://support.google.com/merchants/answer/9445425
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