Required for All Product Listings in ChatGPT
The return_policy attribute provides a public URL linking to your store’s return and refund policy.
It ensures that customers can review your return conditions before making a purchase, improving trust and compliance with e-commerce transparency standards.
When to use
This field is required for all products, regardless of whether checkout is enabled in ChatGPT.
It helps users understand your store’s after-sale policy and is an essential part of product listing validation.
[return_policy]should:- Link directly to your return and refund policy page.
- Be publicly accessible (no login required).
- Use the HTTPS protocol (preferred for trust and SEO).
- Include details about return eligibility, time limits, and refund methods.
Format
- Type: URL
- Specification: RFC 1738 compliant
- Protocol: HTTPS (preferred)
- Repeated field: No
- Schema.org property:
MerchantReturnPolicy.url
Examples:
| Format | Example |
|---|---|
| Text feed | return_policy: https://example.com/returns |
| XML feed | <return_policy>https://example.com/returns</return_policy> |
Relationship with Other Seller Policies
The return_policy attribute complements other required policy URLs in ChatGPT product feeds, including:
| Attribute | Purpose | Required |
|---|---|---|
seller_privacy_policy | Explains how customer data is handled | Required if checkout enabled |
seller_tos | Defines legal terms of purchase | Required if checkout enabled |
return_policy | Outlines return and refund conditions | Always required |
Providing all three ensures full compliance with ChatGPT’s commerce policy framework and builds customer confidence.
Minimum requirements
Note: Missing or inaccessible return policy URLs may prevent your products from appearing in ChatGPT search or commerce results.
- Use a valid and public HTTPS URL.
- The policy must clearly describe return deadlines, eligibility, and refund methods.
- Keep the content up to date and consistent across your store and feed.
- Don’t use placeholder or “under construction” pages.
- Don’t use link shorteners or redirections.
SEO / AI Tip
Including a detailed and transparent return policy helps build user trust and can improve conversion rates.
ChatGPT prioritizes listings with complete legal and support information for better customer experience.
Official Source: ChatGPT Product Feed Specs
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