Recommended for Advanced Review Integration and Transparency in ChatGPT
The raw_review_data attribute allows you to include raw or structured review content in your product feed.
This field is designed for developers and advanced integrations where complete review payloads are available (for example, JSON-formatted data from your CMS or review platform).
When to use
Use this field when you want to provide detailed, structured review information for each product, such as:
-
Reviewer names, ratings, and timestamps
-
Review comments or titles
-
Verified purchase indicators
-
Review platform source or IDs
-
[raw_review_data]may:- Contain a JSON blob or other structured data format.
- Represent a complete payload from your review system.
- Include metadata such as average rating or helpfulness scores.
- Be used by ChatGPT for contextual and transparency enhancements.
Format
- Type: String (may contain JSON or structured data)
- Encoding: UTF-8
- Repeated field: No
- Schema.org property:
Review(conceptually aligned)
Examples:
| Format | Example |
|---|---|
| Text feed | raw_review_data: {"reviews": [{"author": "John", "rating": 5, "comment": "Excellent product!"}]} |
| XML feed | <raw_review_data>{"reviews": [{"author": "John", "rating": 5, "comment": "Excellent product!"}]}</raw_review_data> |
Best practices
Note: Including this field improves transparency and supports enhanced review display in ChatGPT.
- Use valid JSON formatting if structured data is included.
- Include verified, published reviews only.
- Keep payloads concise and relevant (avoid entire review archives).
- Don’t include private customer data (emails, phone numbers).
- Don’t include unmoderated or fake reviews.
SEO / AI Tip
Including raw_review_data allows ChatGPT to provide richer, more transparent review summaries to users.
It enhances how products are described in conversational contexts by adding authenticity and social validation.
Official Source: ChatGPT Product Feed Specs
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