Q and A [q_and_a] Field for Product Feed

Recommended for Improving Transparency and Customer Understanding in ChatGPT

The q_and_a attribute allows you to include frequently asked questions (FAQ) about a product, along with their corresponding answers.
It helps ChatGPT display quick, relevant information to users and can reduce uncertainty before purchase.

When to use

Use this field when your product has common questions or concerns frequently asked by customers.
It enhances product clarity, improves engagement, and helps ChatGPT answer user queries more accurately.

• [q_and_a] should:
  • Contain both the question and the answer in a single line of text.
  • Use clear formatting (e.g., Q: for the question and A: for the answer).
  • Include factual, concise, and relevant information.
  • Avoid promotional or marketing language.

Format

• Type: String (plain text)
• Encoding: UTF-8
• Repeated field: No
• Schema.org property: FAQPage.mainEntity (conceptually related)

Examples:

Best practices

Note: Providing relevant Q&A improves user engagement and product discoverability in ChatGPT.

• Use a simple and consistent structure for all entries.
• Include only questions users might actually ask.
• Keep answers short, factual, and in plain text.
• Don’t include promotional text or sales pitches.
• Don’t use HTML or Markdown formatting.

SEO / AI Tip

Adding Q&A content helps ChatGPT respond to product-specific queries directly and improves how your listings appear in conversational search results.
It also provides structured context that enhances both user experience and conversion potential.

Official Source: ChatGPT Product Feed Specs