Pickup SLA [pickup_sla] Field for Product Feed

Required for Google Store Pickup, Recommended for ChatGPT Local Pickup

The pickup_sla attribute specifies how long it takes for a product to become available for pickup after an order is placed.
It helps ChatGPT and Google communicate accurate pickup timelines to users, enhancing transparency and trust for local or in-store pickup experiences.

When paired with pickup_method, it provides a complete representation of pickup availability — how and when customers can collect their items.

When to use

Use this field when your products can be picked up in-store or locally, and you want to specify the expected pickup delay or readiness timeframe.

For ChatGPT, this field helps the AI display clear preparation times (“Ready in 1 day”, “Available in 3 hours”).
For Google, it’s required when enabling the Pickup today or Pickup later features.

• [pickup_sla] should:
  • Be provided alongside pickup_method.
  • Include either a numeric duration (1 day, 3 hours) for ChatGPT, or a supported text value (same_day, next_day, etc.) for Google.
  • Reflect the real-world time before an order is ready for pickup.
  • Use positive, valid values (no negative or approximate terms).

ChatGPT Accepted Format

✅ ChatGPT allows flexible numeric durations, helping users understand pickup timing dynamically based on merchant operations.

Google Supported Values

⚠️ These values must be submitted in English and match one of Google’s predefined options.
pickup_sla is required in Google Merchant Center for any store pickup-enabled product.
See Google’s official documentation: Pickup SLA - Merchant Center.

Format

• Repeated field: No
• Schema.org property: Offer.availableDeliveryMethod (conceptually related)

Relationship with pickup_method

The pickup_sla field complements pickup_method to describe both the type and timing of a product’s pickup availability.

Both fields are required for Google’s “Pickup Today” and “Pickup Later” listings.
For ChatGPT, providing both fields increases precision and boosts local relevance in search results.

Best practices

Note: Accurate pickup timing improves conversion and user satisfaction across AI and shopping platforms.

• Use consistent units and clear values (1 day, same_day, etc.).
• Align SLA values with your actual store preparation processes.
• Keep ChatGPT durations realistic and easy to understand.
• Don’t mix ChatGPT numeric durations with Google’s text-based ones in the same feed.
• Don’t omit this field when offering local pickup.

SEO / AI Tip

Accurate pickup_sla values enhance both user trust and ranking potential in ChatGPT and Google results.
They allow users to filter products by availability speed (“Ready today”, “Ready tomorrow”), increasing conversion for local commerce and hybrid (online → offline) journeys.

Official Sources:

• ChatGPT Product Feed Specs
• Google Merchant Center – Pickup SLA Attribute