Image Link [image_link] Field for Product Feed

Required for each product (Google & ChatGPT)

The image_link attribute defines the main product image shown in your Shopping ads and free listings. It plays a vital role in engaging users and demonstrating product value at a glance.

When to use

Submit one main image using image_link, and optional additional images using additional_image_link. The main image should clearly showcase the product with minimal distractions.

Format

• Type: URL (http or https)
• Limits: 1–2,000 characters
• File formats: .jpg, .jpeg, .png, .gif, .bmp, .tif, .tiff, .webp
• Repeated field: No
• Schema.org: Product.image

Example entries:

URL Guidelines

• Start with http or https
• Use UTF-8 encoding and replace symbols (e.g., & → %26)
• Ensure the URL can be crawled by Google (check robots.txt)
• Submit only one image per image_link

Image Guidelines

• Minimum size: 100 x 100px (Non-apparel) / 250 x 250px (Apparel)

• Max size: 64 MP / 16 MB

• Entire product visible, minimal staging

• Bundles must show all included products

• Use white or transparent background

• No placeholders, icons, or logos

• No borders or watermarks

• No promotional overlays (e.g., “Sale”)

• No scaled up images or thumbnails

• AI-generated images must retain IPTC metadata

Best Practices

• Use a high-resolution image (1500x1500 or more)
• Show correct variant (e.g. color)
• Use full image framing: product covers 75–90% of canvas
• For clothing, show product worn by a person (no head/feet cropping)
• Show one product unless you’re using is_bundle
• Match your image_link to the variant in your color, size, etc. attributes
• Avoid group images unless items are sold together

Official Source: https://support.google.com/merchants/answer/6324350