Main Product Image [image_url] Field for Product Feed

Required for all products in ChatGPT

The image_url field defines the main visual representation of a product in ChatGPT.

This image is used by AI systems to:

• display the product in conversational results,
• visually compare products,
• support purchase decisions and recommendations.

This field replaces image_link.
Only image_url is supported. The legacy field is ignored.

When to use

You must provide image_url for every product intended to appear in ChatGPT.

The image should:

• clearly show the product,
• represent the exact item being sold,
• be suitable as a primary listing image.

Products without a valid image_url may be excluded from ChatGPT results without warning.

Format

• Type: URL
• Standard: RFC 1738
• Protocol: HTTPS strongly recommended
• Image formats: JPEG, PNG
• Repeated field: No

Examples:

The URL must point directly to the image file, not to a page.

Relationship with additional_image_urls

• image_url → primary image
• additional_image_urls → secondary images (angles, details, context)

ChatGPT uses image_url as the main visual anchor.

Minimum requirements

• Provide exactly one primary image per product.
• Ensure the URL returns HTTP 200.
• Use high-quality, non-blurry images.
• Do not use watermarked or promotional images.
• Do not use the deprecated image_link field.

SEO / AI Tip

AI systems rely heavily on visuals.
A clean, accurate image_url improves:

• selection in conversational results,
• trust and perceived product quality,
• comparison accuracy between similar products.

Missing or invalid images can silently remove a product from AI-driven discovery.

Official Source:
ChatGPT Product Feed Specs