Optional but Recommended for Engagement in ChatGPT
The video_link attribute allows you to include a public URL to a video that showcases your product.
Adding product videos can significantly improve your visibility and engagement and help users better understand your item’s features, functionality, and real-life usage.
When to use
Use this field when your product has a demonstration video available online (for example, on YouTube, Vimeo, or your own CDN).
Videos help users visualize your product and can enhance click-through and conversion rates.
[video_link]should:- Lead directly to a publicly accessible video
- Showcase the actual product being sold
- Avoid ads, unrelated content, or login-restricted videos
Format
- Type: URL
- Specification: RFC 1738 compliant
- Repeated field: No
- Schema.org property:
Product.video
Examples:
| Format | Example |
|---|---|
| Text feed | video_link: https://youtu.be/12345 |
| XML feed | <g:video_link>https://youtu.be/12345</g:video_link> |
Minimum requirements
Note: The video must be publicly accessible and directly related to the product.
- Use a valid, fully qualified URL (starting with
https://). - Ensure the video clearly shows or describes the product being sold.
- Host videos on reliable, public platforms (YouTube, Vimeo, etc.).
- Don’t use videos that require login or age verification.
- Avoid using generic or promotional company videos.
SEO / AI Tip
A relevant video can increase visibility in both search and ChatGPT listings.
Consider including product demonstrations or reviews with clear branding, good lighting, and subtitles for accessibility.
Official Source: ChatGPT Product Feed Specs
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