Product Page URL [url] for Product Feeds

Required product page URL for ChatGPT

The url field specifies the canonical product detail page that ChatGPT uses to reference, display, and link to your product.

It is the primary destination users are sent to when:

• viewing product details,
• clicking through from ChatGPT results,
• interacting with non-checkout product experiences.

This field replaces the legacy link attribute.
The old field name is no longer supported.

When to use

Use url for every product and every variant in your feed.

The URL should:

• point directly to the product detail page,
• represent the canonical version of the product,
• remain stable over time.

Each variant should ideally have its own unique URL.

Format

• Type: URL
• Standard: RFC 1738
• Protocol: HTTPS preferred
• HTTP status: Must resolve with HTTP 200
• Repeated field: No

Examples:

Redirect chains, blocked pages, or error responses may cause the URL to be rejected silently.

Relationship with Google feeds

If your Google feed already contains link, the value can usually be reused for url.

Minimum requirements

• Use a fully qualified URL (including protocol).
• Ensure the page returns HTTP 200.
• Use HTTPS whenever possible.
• Do not use category pages or search result pages.
• Do not use tracking-only or redirect URLs.

SEO / AI Tip

ChatGPT treats url as the authoritative source of truth for the product page.

Inconsistent URLs across updates can:

• fragment product identity,
• reduce trust signals,
• cause mismatches between data and page content.

Always keep url stable and canonical.

Official Source:
ChatGPT Product Feed Specs