Store Country [store_country] Field for Product Feeds

Required for ChatGPT

The store_country attribute defines the country where the seller or merchant is located.

This field is a core trust and eligibility signal for ChatGPT Shopping.
It allows AI systems to correctly interpret:

• legal context,
• tax and compliance assumptions,
• cross-border eligibility,
• shipping and return expectations.

If this field is missing or invalid, the product may not be eligible for ChatGPT-powered commerce experiences.

When to use

You must include this field for all products intended for ChatGPT Shopping.

Use the country where:

• the merchant is legally established, or
• the marketplace seller of record operates.

This is not the same as the customer’s country.
Customer targeting is handled via [target_countries].

Format

• Type: String
• Accepted format: ISO 3166-1 alpha-2 country code
• Repeated field: No
• Schema.org property: Not applicable (AI-only field)

Examples:

Minimum requirements

• Use a valid ISO 3166-1 alpha-2 country code (e.g. US, FR, DE).
• Provide exactly one country value.
• Ensure consistency with [seller_name] and [seller_url].
• Do not use country names (e.g. “France”).
• Do not provide multiple countries in this field.

SEO / AI Tip

store_country helps ChatGPT:

• apply the correct regulatory assumptions,
• assess seller legitimacy,
• filter products based on geographic trust signals.

For international commerce, this field works together with:

• [target_countries]
• [shipping_price]
• [seller_privacy_policy]

A missing or inconsistent store_country can silently exclude products from AI-driven shopping experiences.

Official Source: ChatGPT Product Feed Specs