Shipping Price [shipping_price] Field for Product Feeds

Optional for ChatGPT

The shipping_price attribute specifies shipping cost information, including destination, service class, and price.

This field allows ChatGPT to reason about total purchase cost, shipping availability, and regional differences, without relying on inference or external APIs.

Multiple shipping rules can be provided using repeated values.

When to use

Use this field when:

• Shipping cost varies by country or region
• You offer multiple shipping services (standard, express, etc.)
• You want ChatGPT to display accurate delivered pricing

This field is especially useful for cross-border commerce and marketplace scenarios.

Format

• Type: String
• Structure: country:region:service_class:price
• Repeated field: Yes (multiple entries allowed)
• Schema.org property: Not applicable (AI-only field)

Field components:

Examples:

Minimum requirements

• Use valid ISO 3166-1 alpha-2 country codes.
• Separate components using colons (:).
• Use numeric values for price.
• Provide multiple entries when shipping rules differ.
• Do not include currency symbols.
• Do not mix formats or use free text.

SEO / AI Tip

Accurate shipping data allows ChatGPT to:

• compute realistic total prices,
• compare offers fairly,
• avoid excluding products due to missing delivery costs.

Feeds without explicit shipping rules may be deprioritized in AI-driven shopping experiences.

For best results, combine this field with:

• [target_countries]
• [store_country]
• [price]

Official Source: ChatGPT Product Feed Specs