Required for Seller Verification and Display in ChatGPT
The seller_url attribute defines the official web address of the merchant associated with the product offer.
It is used by ChatGPT and partner platforms to verify the seller, link product offers to your domain, and display your store information to users.
When to use
This field is required for all merchants whose products appear in ChatGPT’s shopping and discovery experiences.
It ensures transparency and allows users to visit your website or verify the origin of an offer.
[seller_url]should:- Point to your store homepage or a dedicated seller page
- Use the HTTPS protocol (preferred for trust and security)
- Match the brand name used in
[seller_name] - Avoid redirects or tracking parameters when possible
Format
- Type: URL
- Specification: RFC 1738 compliant
- Protocol: HTTPS (preferred)
- Repeated field: No
- Schema.org property:
Organization.url
Examples:
| Format | Example |
|---|---|
| Text feed | seller_url: https://example.com/store |
| XML feed | <seller_url>https://example.com/store</seller_url> |
Relationship with seller_name
The seller_url attribute complements [seller_name] by providing a verifiable website link for the merchant.
While seller_name displays the brand to users, seller_url ensures authenticity and traceability.
| Attribute | Purpose | Example |
|---|---|---|
seller_name | Public display name shown to users | Example Store |
seller_url | Official website of the merchant | https://example.com/store |
Together, these attributes help ChatGPT validate merchants and build user trust through consistent identity and secure links.
Minimum requirements
Note: Invalid or missing URLs may prevent your products from appearing in ChatGPT listings.
- Use a fully qualified URL (including
https://). - Ensure the domain belongs to the seller identified in
[seller_name]. - Keep the URL short, stable, and free of unnecessary parameters.
- Don’t use redirects, link shorteners, or tracking links.
- Don’t use non-secure (
http://) or invalid URLs.
SEO / AI Tip
Using a verified HTTPS seller URL improves your store’s trustworthiness and SEO ranking within ChatGPT.
It helps users confidently navigate to your brand and contributes to higher conversion rates for verified sellers.
Official Source: ChatGPT Product Feed Specs
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