Required When Checkout is Enabled in ChatGPT
The seller_privacy_policy attribute provides a publicly accessible URL to your store’s privacy policy.
This field becomes mandatory when enable_checkout is set to true, ensuring compliance with user data protection and transparency requirements during ChatGPT transactions.
When to use
Include this field if your store allows direct purchases in ChatGPT via enable_checkout: true.
Even if checkout is disabled, it is recommended to include a valid privacy policy link for improved credibility and compliance.
[seller_privacy_policy]should:- Point to your official privacy policy page.
- Be publicly accessible (no login required).
- Use the HTTPS protocol (preferred).
- Clearly outline how user data is collected, used, and protected.
Format
- Type: URL
- Specification: RFC 1738 compliant
- Protocol: HTTPS (preferred)
- Required if:
enable_checkout = true - Schema.org property:
Organization.privacyPolicy
Examples:
| Format | Example |
|---|---|
| Text feed | seller_privacy_policy: https://example.com/privacy |
| XML feed | <seller_privacy_policy>https://example.com/privacy</seller_privacy_policy> |
Relationship with enable_checkout
seller_privacy_policy is directly tied to the enable_checkout field.
When in-chat checkout is active, users must have access to your privacy policy before completing a transaction.
| Attribute | Purpose | Required |
|---|---|---|
enable_checkout | Allows purchases within ChatGPT | Always |
seller_privacy_policy | Provides legal data transparency for in-chat transactions | Required if checkout is enabled |
This ensures compliance with data protection laws (e.g., GDPR, CCPA) and OpenAI’s merchant verification requirements.
Minimum requirements
Note: Missing or invalid URLs will prevent checkout-enabled offers from being displayed.
- Must use a valid, accessible HTTPS URL.
- The page must clearly describe how customer data is processed.
- The content must be up to date and compliant with applicable privacy laws.
- Don’t link to generic or placeholder pages.
- Don’t use short URLs or redirects.
SEO / AI Tip
Providing a valid privacy policy enhances credibility and ensures your brand meets compliance standards for AI-driven commerce.
It helps ChatGPT users trust your checkout-enabled listings and reduces the risk of visibility or approval issues.
Official Source: ChatGPT Product Feed Specs
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