Pricing Trend [pricing_trend] Field for Product Feed

Optional but Useful for Price Transparency in ChatGPT

The pricing_trend attribute highlights how a product’s price has changed over time.
It helps users understand if they’re seeing a particularly low or high price compared to past data, improving purchase confidence and transparency in ChatGPT listings.

When to use

Use this field to communicate historical price context or discount information about your product.
It’s especially useful for products frequently affected by seasonal discounts, promotions, or price drops.

• [pricing_trend] examples include:
  • "Lowest price in 6 months"
  • "New markdown this week"
  • "Back to original price"
  • "Highest price in 3 months"

Format

• Type: String (text)
• Character limit: up to 80 characters
• Repeated field: No
• Schema.org property: Offer.price (used alongside trend context)

Examples:

Minimum requirements

Note: Keep the text short, factual, and consistent with your actual pricing history.

• Limit the text to 80 characters or fewer.
• Use natural, descriptive language (e.g., “Lowest price in 3 months”).
• Ensure accuracy based on real pricing data.
• Don’t use exaggerated or promotional phrases (“Best deal ever!”).
• Avoid using symbols, emojis, or excessive capitalization.

SEO / AI Tip

Adding pricing_trend increases user trust by providing context to your pricing.
Use it strategically to highlight value changes over time, it can improve engagement and conversions, especially during sales events.

Official Source: ChatGPT Product Feed Specs