Recommended for Ranking and Engagement Insights in ChatGPT
The popularity_score attribute provides a numerical score that reflects how popular or frequently purchased a product is.
This field helps ChatGPT and partner systems highlight top-performing items or rank products more effectively within search and recommendation results.
When to use
Use this field when you want to share a quantitative popularity indicator based on your internal data.
It can represent metrics such as sales volume, click performance, wishlist saves, or a normalized engagement score.
[popularity_score]can:- Follow a 0–5 scale (recommended for compatibility).
- Be a merchant-defined numeric score if you use your own ranking logic.
- Be updated regularly to reflect current product performance.
- Help ChatGPT understand relative product success within your catalog.
Format
- Type: Number
- Accepted range:
0.0–5.0(recommended) - Merchant-defined: Allowed (custom normalization supported)
- Repeated field: No
- Schema.org property:
AggregateRating.ratingValue(closest equivalent)
Examples:
| Format | Example |
|---|---|
| Text feed | popularity_score: 4.7 |
| XML feed | <popularity_score>4.7</popularity_score> |
Recommended usage
Note: While not required, including this field can improve how ChatGPT ranks and displays your products.
- Use a consistent scoring scale across your catalog.
- Update the score frequently (e.g., daily or weekly) based on current trends.
- Base it on reliable metrics such as sales, engagement, or reviews.
- Don’t use arbitrary or random numbers.
- Don’t include symbols, units, or text.
SEO / AI Tip
Including a popularity_score can increase visibility and perceived trust in ChatGPT listings.
Higher-scored items are more likely to appear in top recommendations and “most popular” sections when the field is consistently maintained.
Official Source: ChatGPT Product Feed Specs
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