Is Digital [is_digital] Field for Product Feeds

Optional for ChatGPT

The is_digital attribute indicates whether a product is digital or non-physical (for example: software, subscriptions, downloadable files, or online services).

This information is used by ChatGPT to adapt:

• checkout and fulfillment logic,
• delivery expectations,
• post-purchase flows.

This field does not affect how the product is displayed on your website.
It is used exclusively within ChatGPT-powered commerce experiences.

When to use

Use this field when the product does not require physical shipping.

Examples of digital products include:

• Software and licenses

• Digital subscriptions

• Downloadable files

• Online services

• Digital content (ebooks, videos, courses)

• [is_digital] accepts:

  • true → Digital product
  • false → Physical product

Format

• Type: Lower-case string (boolean)
• Accepted values: true, false
• Repeated field: No
• Schema.org property: Not applicable (AI-only field)

Examples:

Minimum requirements

Note: If omitted, ChatGPT may assume the product is physical.

• Use true only for fully digital products.
• Ensure consistency with shipping-related fields (shipping_price, delivery_estimate, etc.).
• Do not set true for products requiring physical delivery.
• Avoid inconsistencies with your terms and fulfillment logic.

SEO / AI Tip

The is_digital field helps AI systems contextualize the purchase experience.

Correctly identifying a product as digital allows ChatGPT to:

• avoid unnecessary shipping expectations,
• present clearer purchase flows,
• improve user trust in conversational commerce.

For digital products, this field is strongly recommended to prevent misinterpretation by AI systems.

Official Source: ChatGPT Product Feed Specs