Geo Price [geo_price] Field for Product Feed

Recommended for Region-Specific Pricing and Localization in ChatGPT

The geo_price attribute allows you to define a localized price for a product in a specific region or market.
It helps ChatGPT display accurate, region-dependent pricing based on location signals such as country, state, or currency.

When to use

Use this field when your prices vary depending on geographical region or market conditions (e.g., different taxes, shipping, or regional offers).
It provides clarity for customers and ensures that ChatGPT displays the correct price according to the user’s region.

• [geo_price] should:
  • Include both a numeric value and a currency code (ISO 4217).
  • Optionally include the region or market name in parentheses.
  • Be consistent with your store’s localized pricing rules.
  • Reflect the final price shown to customers in that region.

Format

• Type: Number + currency (and optional region)
• Specification: Must include a valid ISO 4217 currency code
• Repeated field: No
• Schema.org property: Offer.priceSpecification

Examples:

Best practices

Note: Providing localized prices enhances accuracy and customer trust in region-aware shopping experiences.

• Always include the ISO 4217 currency code (e.g., USD, EUR, GBP).
• Match the region label to your actual pricing logic.
• Keep values up to date with your regional catalog or merchant account.
• Don’t use vague region names like “North” or “Local”.
• Don’t omit the currency symbol or use non-ISO abbreviations.

SEO / AI Tip

Adding geo_price allows ChatGPT to present personalized and localized shopping information to users.
It improves conversion rates by reducing price discrepancies and aligning with user expectations across different markets.

Official Source: ChatGPT Product Feed Specs