Required for each product (Google & ChatGPT)
The description attribute is used to describe your product’s features, specifications, and appearance. A clear, accurate description helps users and Google better understand what you’re selling.
When to use
Use [structured_description] for generative AI content or [description] for regular text.
[description]is plain text without sub-attributes.[structured_description]includes:[digital_source_type](Optional):defaultortrained_algorithmic_media[content](Required): Actual description text
Format
- Type: String (Unicode characters; ASCII recommended)
- Limits:
[description]: 1–5,000 characters[structured_description][content]: 1–5,000 characters
- Repeated field: No
- Schema.org property:
[description]:Product.description[structured_description]: Not supported
Description formatting examples:
| Format | Example |
|---|---|
| Text | Google Chromecast was designed to discreetly connect to your TV. Wirelessly stream and mirror content. |
| XML | <g:description>Google Chromecast was designed to discreetly connect to your TV. Wirelessly stream and mirror content.</g:description> |
Structured formatting example:
| Format | Example |
|---|---|
| TSV | trained_algorithmic_media:"Transform your TV with the effortless power of Google Chromecast..." |
| XML | <g:structured_description><g:digital_source_type>trained_algorithmic_media</g:digital_source_type><g:content>Transform your TV...</g:content></g:structured_description> |
Minimum requirements
Note: If your description exceeds the character limit, it will be truncated.
- Describe only the product itself
- Use correct grammar and spelling
- Stick to the target language and avoid foreign characters unless well-known
- Submit a description for each product
- Don’t include links, promotional language, comparisons or pricing info
- Avoid category references and ALL CAPS
- Don’t describe other products or your business history
SEO Tip
Include the most relevant product details within the first 160–500 characters for maximum visibility. Use keywords naturally and prioritize what customers need to know first.
Official Source: https://support.google.com/merchants/answer/6324468
Need more help?
Our team is here to assist. Reach out and we’ll get back to you fast.
Contact Support