Age Restriction [age_restriction] Field for Product Feed

Recommended for Regulated or Age-Restricted Products in ChatGPT

The age_restriction attribute defines the minimum legal age required to buy, use, or access a product.
It helps ChatGPT ensure that regulated items are displayed responsibly and comply with local laws in the user’s region.

When to use

Use this field for products subject to age restrictions, such as:

• Alcoholic beverages

• Tobacco or vaping products

• Adult items or explicit media

• Hazardous materials or tools requiring adult supervision

• [age_restriction] should:

  • Indicate the minimum purchase age (e.g., 18 or 21).
  • Be expressed as a positive integer.
  • Reflect the legal requirement in the region where the product is sold.
  • Remain consistent across your listings and website.

Format

• Type: Number (integer)
• Unit: Age in years
• Allowed values: Positive integers (e.g., 13, 16, 18, 21)
• Repeated field: No
• Schema.org property: Product.audience (used to describe age suitability)

Examples:

Minimum requirements

Note: Missing or incorrect age restrictions may cause compliance issues or product filtering in ChatGPT.

• Use an integer (no decimals or text).
• Ensure the value matches legal regulations in your market.
• Keep consistent across product variants.
• Don’t leave blank for restricted categories.
• Don’t include units like “years” or “yrs”.

SEO / AI Tip

Adding age_restriction helps ChatGPT safely display your products to the correct audience.
It also improves approval rates for regulated listings and builds user trust through compliance transparency.

Official Source: ChatGPT Product Feed Specs