Optional but Recommended for Rich Product Representation in ChatGPT
The additional_image_urls field allows you to provide extra images of a product, in addition to the main image.
These images help ChatGPT:
- better understand product appearance,
- visualize variants, angles, or details,
- improve confidence when comparing similar products.
This field replaces the legacy additional_image_link attribute.
Only the new name is supported.
When to use
Use this field when your product benefits from multiple visuals, such as:
- different angles,
- close-ups,
- lifestyle shots,
- variant examples (color, texture, finish).
Providing multiple images improves how AI systems interpret and present the product.
Format
- Type: String
- Format: Comma-separated list of URLs
- Accepted protocol:
https(recommended) - Repeated field: No
- Maximum count: Up to 10 images
Example:
| Format | Example |
|---|---|
| Text feed | additional_image_urls: https://example.com/img2.jpg, https://example.com/img3.jpg |
| XML feed | <additional_image_urls>https://example.com/img2.jpg, https://example.com/img3.jpg</additional_image_urls> |
Each URL should point directly to an image file (JPG, PNG, WEBP).
Relationship with legacy field
| Old field | New field | Status |
|---|---|---|
additional_image_link | additional_image_urls | Renamed – old field ignored |
If your feed still uses additional_image_link, the images will not be read by ChatGPT.
Minimum requirements
- Use a comma-separated list of valid image URLs.
- Ensure each URL resolves correctly (HTTP 200).
- Use clear, product-relevant images only.
- Do not include spaces inside URLs.
- Do not use non-image URLs or landing pages.
SEO / AI Tip
While image_url defines the primary product image, additional_image_urls provides visual context.
Products with multiple high-quality images are easier for ChatGPT to compare, explain, and recommend.
Missing or invalid image URLs may silently reduce product visibility.
Official Source:
ChatGPT Product Feed Specs
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