Store Review Rating [store_review_rating] Field for Product Feed

Optional but Recommended for Building Seller Credibility in ChatGPT

The store_review_rating attribute provides the average rating for your store or brand, calculated from verified customer reviews.
It allows ChatGPT to highlight trustworthy merchants and enhance user confidence when displaying your offers or listings.

When to use

Use this field when your store has verified customer feedback collected through your own site or review platforms (Google, Trustpilot, Yotpo, etc.).
Providing this value strengthens your reputation and visibility within ChatGPT commerce experiences.

• [store_review_rating] should:
  • Represent the average rating score for your store or brand.
  • Follow a 0–5 scale, with decimals allowed (e.g., 4.8, 4.3).
  • Be updated regularly to reflect recent reviews.
  • Match the rating shown on your website or public store page.

Format

• Type: Number (decimal allowed)
• Scale: 0–5
• Precision: One decimal recommended
• Repeated field: No
• Schema.org property: Organization.aggregateRating.ratingValue

Examples:

Relationship with store_review_count

The store_review_rating field complements [store_review_count], offering both rating quality and review volume to strengthen buyer trust in your store.

Using both fields allows ChatGPT to better rank and represent your store based on credibility and user satisfaction.

Minimum requirements

Note: Missing or inconsistent store ratings may reduce your store’s visibility or trust signals.

• Use a value between 0 and 5.
• Keep precision to one decimal (e.g., 4.2).
• Ensure alignment with the value shown publicly on your site.
• Don’t round excessively or include symbols/text.
• Don’t use estimated or fabricated ratings.

SEO / AI Tip

Including a consistent store_review_rating helps ChatGPT prioritize established and trusted sellers.
Higher average ratings, especially when paired with strong review counts, increase click-through rates and placement in AI-driven product listings.

Official Source: ChatGPT Product Feed Specs