Product Review Rating [product_review_rating] Field for Product Feed

Recommended for Trust and Engagement in ChatGPT Product Listings

The product_review_rating attribute provides the average customer rating for a product, based on user reviews collected from your website or connected review platforms.
It helps ChatGPT display credible, data-backed insights about product satisfaction and reliability.

When to use

Use this field whenever your products have verified customer reviews.
It enhances product visibility, engagement, and trustworthiness in ChatGPT search and shopping experiences.

• [product_review_rating] should:
  • Represent the average rating calculated from approved user reviews.
  • Follow a 0–5 scale (decimals allowed, e.g., 4.2 or 4.6).
  • Be updated periodically as new reviews are added.
  • Match the rating displayed on your product page or feed source.

Format

• Type: Number (decimal allowed)
• Scale: 0–5
• Precision: Up to one decimal recommended
• Repeated field: No
• Schema.org property: AggregateRating.ratingValue

Examples:

Relationship with product_review_count

The product_review_rating field works best when paired with [product_review_count], giving ChatGPT both rating quality and volume context for your products.

Including both fields strengthens user trust and improves ranking in AI-driven recommendation systems.

Minimum requirements

Note: Missing or inaccurate review ratings may reduce user confidence and product ranking.

• Use a value between 0 and 5.
• Keep one decimal precision (e.g., 4.2).
• Ensure consistency with your displayed product rating.
• Don’t round to whole numbers unnecessarily.
• Don’t include symbols, text, or units.

SEO / AI Tip

Providing accurate review ratings increases click-through and conversion rates in ChatGPT product listings.
Products with higher ratings and strong review volume are prioritized in organic and AI-driven recommendations.

Official Source: ChatGPT Product Feed Specs